Internet Business Tips – Best Practice Email Marketing Rule Number Three

One of the most annoying results of today’s fast-paced, get-the-copy-out-now Internet world is the number of misspelt and misused words we have to suffer. If you want to follow best practice email marketing you do need to pay attention to the details and to edit your emails carefully. If you are more interested in the quantity rather than the quality and not paying attention to spelling and grammar, you are sabotaging your efforts. Here are some areas you need to read and re-read to make sure you use the correct words and correct spelling.Your Subject Line
The subject line has an immediate impact. This will determine if the recipients will continue reading or not. They will be less likely to do this if a word is misspelt or misused. It will detract from what might be a very attractive and appealing offer. Where they would have been keen to read on, a big percentage will simply move on – and they won’t come back.Instead of impressing them with your professionalism you will turn them off with an impression of sloppiness or incompetency. How can they have confidence in you if you cannot take the time to get the basics right?Your Content
Use a spelling and grammar check tool as a matter of course. But some words can still be missed. For example, a word like “you” will be read as correct by a spelling check tool, but you may have meant to say “your”. I mention this because I do it all the time. I do not know why, maybe some mental block, but I do know I have to check for this separately before I submit the final copy.Your Meaning
Make sure you do not misuse common words that are basic to the language. Avoid classic errors in word usage or spelling such as “loose” and “lose” or “it’s” and “its”. There are many others that are often confused and used in the wrong place or simply spelt incorrectly. Getting these wrong will detract from your message and from your professionalism.There may be words you commonly misspell or misuse. You will only pick these up with attention to detail. Mind you, you can still miss them no matter how many times you check. That’s when it’s good to have someone else read your work or to leave it for a while and then come back with fresher eyes.There is no real excuse for sending out poorly edited copy, as there are plenty of free online tools available. The basic tools you should have at you finger tips are Google, an online dictionary and a Thesaurus. Consult any or all of them if you are in doubt about the spelling or meaning of a word.Remember, you are writing to prospective subscribers and customers who only have your written word to evaluate you and your offer. Do not tarnish your image and your reputation by giving them the impression you don’t really care. You owe them and yourself more than that.

Home Business Tips – Protect Your Business Time (Learn to Say No)

Saying “no” is something that tons of people in our society today are not very good at. We can all become a little healthier and happier by learning to say NO.
Get some stress relief just by learning to say NO!
Find more time for your business by learning to say NO!
Discover more energy for yourself by learning to say NO!
As much as it may be difficult for you to say no to a new project, idea or request, there are many times it would be in your own best interest to do just that.Here are just a few benefits for your business when you say no…You are in control of your time and you will be able to give your full attention to fulfilling previous commitments. There are times when you say Yes just one time too often and find that you have to burn the midnight oil simply to honor your commitments. Often when you do say that last Yes you will find that you don’t complete any of your jobs/projects as well as you had expected.When you say no you give yourself time to try new things. There are times when that new thing could be the learning or project that can take you and your business to a whole new level. Being sure you have time in your schedule to test new programs, different procedures or a new marketing method will ensure that your business continues to grow long term.When you say no it can reduce your stress level because you will not be over committed. Stress can lead to being tired all the time, or worse getting sick. Give yourself the time you need for you, that way both you and your business will benefit. Personally I really notice a difference in my creativity and productivity if I stress myself out.Give yourself the time to think about the request, telling the person you will get back to them allows you the time to find out if it really does fit into your schedule. Is this really the most effective way to invest you time right now? Will it be productive for them as well as you?With social media marketing it really is important that you learn to say no to all the “new & shiny things” that you will come across as you are reading the posts and tweets of all your friends and followers. There is sooooo much information coming at you all at once being focused on your own tasks and business can be very challenging.

Small Business Tips: Tips for Minimising Shoplifting

When I started researching this article I was aghast at the number of robberies that occur in Australia every year. Over 15,000 robberies were recorded by the Australian Institute of Crime for 2009. Shoplifting is becoming a major problem for small business however there are strategies that you can implement to minimise the chance of someone stealing from you.The staggering figure is that over half of all small businesses have been a victim of crime and on average will lose $7,800 a year due to shoplifting and burglary. Whilst certain business types and industries are more prone to robberies such as corner stores, pharmacies, newsagencies and bottle shops, any small business can be affected by this type of crime.There are some simple steps that you can implement to help minimise your shop being a shoplifting victim.
The first step is to ensure that you have a clearly articulated policy for shoplifters. The policy should identify how you will deal with a shoplifter and how you handle them if you catch someone. We know from research that companies that have a strong shoplifter policy and a tough prosecution policy is less likely to be a target of shoplifting. Mind you it doesn’t guarantee that you won’t have a problem.The best deterrent from theft is to have staff that are always on the lookout for people who look as though they may be up to no good. A good camera system is also another great deterrent but the reality is that most professional crooks don’t care about the cameras. I have seen footage of theft gangs that just don’t care if they get caught or are seen on camera. Surveillance cameras are also becoming a very important tool in prosecuting the offenders because they provide undisputable proof of the offence.The key with shoplifting is to catch them before they leave your store so having staff walking around the isles and a camera system will provide you with the best line of defence. Other tools that do work as well are convex mirrors, two ways mirrors and peepholes at key points and positions in your store. Always ensure that there are no dead areas in your store where potential thieves can actually steal the physical products.When it comes to staff management ensure that you assign a staff member to different areas of the store and make it their responsibility to protect those areas. Another simple technique is to encourage your staff to greet any visitor to your store. This will often put the potential crook on the back foot.There are some key things to look for when you are monitoring your store:1. Monitor you customers to see if they maintain eye contact. Quite often a shoplifter will have shaking hands and their eyes will be constantly looking around2. Watch for customers who simply wander through the store whilst trying to avoid your staffs attention3. Customers with baggy clothes and in particular hoodies are a major concern especially if the weather doesn’t match their clothes4. Monitor your colleagues to see if they are distracted whilst one of their accomplices may actually be doing the theft.Finally it should be store policy that all bags, boxes, purses and cases are subject to an inspection prior to leaving the store. You should also include anti-shoplifting signs in your store to ensure that everyone knows you take shoplifting seriously.Whilst no one of these tips will actually stop a theft, they will certainly help you in minimising the chance that your small business will be a victim of shoplifting.