Internet Business Tips – Best Practice Email Marketing Rule Number Three

One of the most annoying results of today’s fast-paced, get-the-copy-out-now Internet world is the number of misspelt and misused words we have to suffer. If you want to follow best practice email marketing you do need to pay attention to the details and to edit your emails carefully. If you are more interested in the quantity rather than the quality and not paying attention to spelling and grammar, you are sabotaging your efforts. Here are some areas you need to read and re-read to make sure you use the correct words and correct spelling.Your Subject Line
The subject line has an immediate impact. This will determine if the recipients will continue reading or not. They will be less likely to do this if a word is misspelt or misused. It will detract from what might be a very attractive and appealing offer. Where they would have been keen to read on, a big percentage will simply move on – and they won’t come back.Instead of impressing them with your professionalism you will turn them off with an impression of sloppiness or incompetency. How can they have confidence in you if you cannot take the time to get the basics right?Your Content
Use a spelling and grammar check tool as a matter of course. But some words can still be missed. For example, a word like “you” will be read as correct by a spelling check tool, but you may have meant to say “your”. I mention this because I do it all the time. I do not know why, maybe some mental block, but I do know I have to check for this separately before I submit the final copy.Your Meaning
Make sure you do not misuse common words that are basic to the language. Avoid classic errors in word usage or spelling such as “loose” and “lose” or “it’s” and “its”. There are many others that are often confused and used in the wrong place or simply spelt incorrectly. Getting these wrong will detract from your message and from your professionalism.There may be words you commonly misspell or misuse. You will only pick these up with attention to detail. Mind you, you can still miss them no matter how many times you check. That’s when it’s good to have someone else read your work or to leave it for a while and then come back with fresher eyes.There is no real excuse for sending out poorly edited copy, as there are plenty of free online tools available. The basic tools you should have at you finger tips are Google, an online dictionary and a Thesaurus. Consult any or all of them if you are in doubt about the spelling or meaning of a word.Remember, you are writing to prospective subscribers and customers who only have your written word to evaluate you and your offer. Do not tarnish your image and your reputation by giving them the impression you don’t really care. You owe them and yourself more than that.